????? ????????? ?? ????????????? ??? ???? ?????????? ????? ???? ???????? ?????????? ?? ?? ???? ??? ????????? ??? ??? ????? ??? ???????. ????? ?????????? ??? ????? ???? ?? ??? ????, ?????? ???????? ?? ???????? ??? ??? ??????????.As you may see from the illustration beneath, the categories behave differently during the marketing funnel. Ordinarily, i